startups + marketing + nonsense
I know, I know…..who would do that? Apparently it is a growing problem that can be an expensive mistake. It happens (most commonly) when you copy a keyword list from Excel or even Word and…
The other day I got a call from the CEO and Founder of a company I work for asking why his main keywords, which are usually in positions 2-4, were either at the bottom of…
Google Adwords recently released a new report called “Search Query Report”. This report will show you which search terms prompted your ad to show (an impression). The report gives you the complete statistics for that…
Google’s new algorithm change to Adwords is simply a way to make more money. That’s it. Don’t think it will really improve the quality. There is no way that adding a part to the algorithm…
As Yahoo has been following in Google’s search advertising footsteps, they have been falling further and further behind. The only way to catch Google is to be the first to market with innovative search ad…