startups + marketing + nonsense
A common adjustment businesses make in a recession, (I’m not saying we are in a recession, although many indications point in that direction), is to cut their advertising budget. That is often found to be…
Recently I have received many questions about the Adwords Quality Score. I have wanted to write an article that explains the most important aspects of the quality score and which segments you have the most…
Last week I calculated the return on investment (ROI) of a large PPC campaign over multiple engines for a startup I am currently working on. I realized that I dont check the ROI often enough,…
There are a few tools that claim they can report the cost of a keyword in the search engines. I can tell you with confidence and experience that none of those tools work. This is…
I’m currently working on an international pay per click campaign for a startup. I turn to Google Trends to get an idea of the search volume in different countries. I don’t take these numbers as…
While I was in Ohio on business I was searching keywords in Google as I was explaining the purpose of Adwords GeoTargeting. Of course it was the perfect time for GeoTargeting to not target per…
Adwords has provided some great news for startups looking to expand their PPC spend. Many businesses pick the low hanging fruit in PPC and soon need to find new avenues to expand. I have tested…
The Adwords crew missed the Google Webmaster Central Blog post about the new SiteLinks tool in Webmaster Tools. Or they have a real love for the Mozilla FireFox Start Page.