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March 1, 2013 written by tyler
RSS is dying? I must be getting old.
Read on 2I read a great article by John Doherty about the shift from RSS to social media and what it means to marketers. The first thing that came to mind was, am I getting old? I have this…
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August 22, 2012 written by tyler
NBA to Columbus? Yes Please.
Read on 0Several designers from Columbus have created a cool social campaign to promote getting a NBA team to Columbus. The viral campaign had some steam at launch as it hit local radio shows and news broadcasts….
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June 18, 2008 written by tyler
The Viral Expansion Loop
Read on 4One of the most powerful marketing effects your startup could produce is the viral expansion loop. The theory is simple, the execution is not. A viral expansion loop is exponential growth produced by users and…
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June 3, 2008 written by tyler
Litmus Test of a Startup. Get Rid of your Marketing Team.
Read on 2And this is coming from a startup marketing manager. I have worked on quite a few startup products through the years and I keep witnessing the same trend. The startups that actually solve an issue…
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May 28, 2008 written by tyler
Startup Marketing Tool – StartupSchwag.com
Read on 0One type of advertising startups often pass on (if not ever used) is apparel. Creating t-shirts and distributing them is not only a strain on resources and money (if your lucky to have some), there…
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March 18, 2008 written by tyler
Do Startups Understand Consumer Research Habits?
Read on 0A trend I am starting to see among young internet entrepreneurs as well as more established startups is a lack of understanding how customers use the internet to research and buy. This information is more…
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February 26, 2008 written by tyler
Viral Marketing Works…If the Audience is Right
Read on 2Startups often want to use viral marketing (aka word of mouth) because it is free, the public does most of the work for you and people are more likely to use a product recommended by…
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February 4, 2008 written by tyler
Marketing Tips and a Startup Viewpoint
Read on 0Anita Campbell of Small Business Trends had a great post last week with marketing experts sharing one of their marketing secrets. I have quoted some of my favorites with a reason why I think the…
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January 8, 2008 written by tyler
Guerrilla Marketing + Lost and Found = Light Bulb
Read on 2Guerrilla marketing is one of the more creative outlets that startups can use to get noticed. One of my business partners, Gabe Shultz of Bored Sketchbooks fame, came up with a great guerrilla marketing idea…
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