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I don’t pay particular attention to Apple’s logos for WWDC, but this years really caught my eye.
I think the logo alone is why WWDC sold out in 2 hours, which is 6x faster than last year. The event sold out by 5:30 AM PST, which sucks for everyone on the west coast that hadn’t woke up yet and the event takes place in California.
The logo may have also possessed a man to offer to legally change his name for a ticket to the event.
Shortly after joining 2Checkout I had my first mission, update the out-of-date site. The objective was to clean up the design and more importantly the navigation to give a clear path for the different audiences that visit the site.
Below is the before and after of the top level navigation on the site. The old navigation provided too many options and were pushing visitors to section of the site that weren’t very helpful.
The new navigation provides three options; Payment Processing (service features), Support, and a new section for the site, Resources.
The old site had a good amount of copy and needed images to break up the the sites heaviness. The new home (below) has a clear statement on what 2Checkout can do for you (or your business).
Next is a look the old and new versions of the Support section. The purpose of this area is to easily find answers to questions and contact information.
The last comparison is of the International Payments page that explains the countries and currencies that integrate with 2Checkout.
Overall the redesign has been a big jump from the past few iterations of the site and initial analytics and conversion data has been promising.
Amazon announced a site redesign at the beginning of September but there has not been much since then. I recently started seeing the new Amazon site design (do you?) on my work computer, but co-workers were not seeing the same. It has been back and forth at home, some days I see it, and others I don’t.
The Amazon site has not seen a full redesign in years. Over that time, as Amazon sells more and more goods, the site has become rather cluttered and there is a ton of content to absorb. The first time I read about Amazon’s site design was in Steve Krug’s popular book, Don’t Make Me Think: A Common Sense Approach to Web Usability. The book referenced designs from the late 90′s where Amazon was one of the first sites to use tabs. Amazon has since moved on from the tabs but is this redesign in the right direction?
