Comments on: There Is No Help: Only Trade, Incentive and Persuasion http://www.startuphustle.com/2009/02/08/there-is-no-help-only-trade-incentive-and-persuasion/ Internet Business Strategy For The Startup and Small Business Owner Fri, 30 Jul 2010 12:01:13 +0000 http://wordpress.org/?v=2.6 By: Marketing Buckinghamshire http://www.startuphustle.com/2009/02/08/there-is-no-help-only-trade-incentive-and-persuasion/#comment-23246 Marketing Buckinghamshire Wed, 04 Mar 2009 22:33:30 +0000 http://www.startuphustle.com/?p=438#comment-23246 Persuasion it's an interesting one especially during a recession. How can you persuade your customers to part with cash even if they know what you're going to do will help them? What we did was offer the local business community the offer of free advertising on our site and then we emailed our database about that company. The feel good factor was great. Many have signed up for the advertising but have decided to use our services instead, this I was not expecting. The local press picked up on our free offer and so did the local government business schemes so we have had lots of free exposure and it continues each week. I now have company directors calling us, which is better than hours on the phone selling. All this in a recession - yes there is light! Nice post thank you. Persuasion it’s an interesting one especially during a recession. How can you persuade your customers to part with cash even if they know what you’re going to do will help them?

What we did was offer the local business community the offer of free advertising on our site and then we emailed our database about that company.

The feel good factor was great. Many have signed up for the advertising but have decided to use our services instead, this I was not expecting.

The local press picked up on our free offer and so did the local government business schemes so we have had lots of free exposure and it continues each week.

I now have company directors calling us, which is better than hours on the phone selling.

All this in a recession - yes there is light!

Nice post thank you.

]]> By: John R. Sedivy http://www.startuphustle.com/2009/02/08/there-is-no-help-only-trade-incentive-and-persuasion/#comment-22853 John R. Sedivy Mon, 09 Feb 2009 00:14:34 +0000 http://www.startuphustle.com/?p=438#comment-22853 Hi Dezmon - I really enjoyed this article and look forward to reading the recommended book. It appears that your experience and expectations have mirrored my own; very interesting. My approach has been full transparency which has workedvery well. I believe that individuals and businesses who are too closed are often self-defeating in the end. Thanks for a great article! - John R. Sedivy Hi Dezmon - I really enjoyed this article and look forward to reading the recommended book. It appears that your experience and expectations have mirrored my own; very interesting. My approach has been full transparency which has workedvery well. I believe that individuals and businesses who are too closed are often self-defeating in the end. Thanks for a great article! - John R. Sedivy

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