Comments on: Push Vs. Pull Marketing And Your Marketing Mix http://www.startuphustle.com/2008/10/21/push-vs-pull-marketing-and-your-marketing-mix/ Internet Business Strategy For The Startup and Small Business Owner Fri, 12 Mar 2010 00:32:56 +0000 http://wordpress.org/?v=2.6 By: Scott Sambucci http://www.startuphustle.com/2008/10/21/push-vs-pull-marketing-and-your-marketing-mix/#comment-22194 Scott Sambucci Thu, 18 Dec 2008 21:44:15 +0000 http://www.startuphustle.com/?p=331#comment-22194 This article is EXACTLY how I felt after getting out of my own consulting business and starting to work in the media/technology arena with Altos Research. Now that my daily work and sales activity is predicated 100% by inbound marketing to our company's website, I'm kicking myself wishing that I would have understand some of these principles. "If I only knew then what I know now..." - prompted me to write about this in an article - "An Entrepreneur's Lessons Learned" - http://scottsambucci.blogspot.com/2008/08/lessons-learned-confessions-of.html This article is EXACTLY how I felt after getting out of my own consulting business and starting to work in the media/technology arena with Altos Research. Now that my daily work and sales activity is predicated 100% by inbound marketing to our company’s website, I’m kicking myself wishing that I would have understand some of these principles. “If I only knew then what I know now…” - prompted me to write about this in an article - “An Entrepreneur’s Lessons Learned” - http://scottsambucci.blogspot.com/2008/08/lessons-learned-confessions-of.html

]]> By: Joseph Manna http://www.startuphustle.com/2008/10/21/push-vs-pull-marketing-and-your-marketing-mix/#comment-21692 Joseph Manna Fri, 07 Nov 2008 18:52:11 +0000 http://www.startuphustle.com/?p=331#comment-21692 Great entry, Dezmon; I got a lot of value in understanding the differences between push and pull marketing. I think it should be pointed out, as social media becomes even more mainstream, consumers will exert more power in their "pull" and pay less attention to the "pushes" their way. Will Push marketing cease to exist, not quite. To some extent, it's needed. However, the ROI is substantially higher if a company improves their product and the actual value it provides users instead of relying on marketing to fix inferiorities found in the business. Thanks again, Joe Great entry, Dezmon; I got a lot of value in understanding the differences between push and pull marketing. I think it should be pointed out, as social media becomes even more mainstream, consumers will exert more power in their “pull” and pay less attention to the “pushes” their way.

Will Push marketing cease to exist, not quite. To some extent, it’s needed. However, the ROI is substantially higher if a company improves their product and the actual value it provides users instead of relying on marketing to fix inferiorities found in the business.

Thanks again,
Joe

]]> By: Stefan Töpfer http://www.startuphustle.com/2008/10/21/push-vs-pull-marketing-and-your-marketing-mix/#comment-21662 Stefan Töpfer Tue, 04 Nov 2008 16:37:02 +0000 http://www.startuphustle.com/?p=331#comment-21662 Something we could all use in our business day. Something we could all use in our business day.

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