One type of advertising startups often pass on (if not ever used) is apparel. Creating t-shirts and distributing them is not only a strain on resources and money (if your lucky to have some), there is a lack of truly knowing the effectiveness.
I have stumbled across a site that I wish I had thought of and is a good marketing tool for startups. Startup Schwag is a company that creates “Schwag bags”. The bags contain at least one t-shirt with the logo of a startup and stickers of many other startups sent each month to subscribers. It cost under $20 for US deliveries.
The cost to be part of the Schwag Bag is not as steep as you might think. Startup Schwag will print and distribute stickers for free for a few startups each month. You can also print your own stickers and they will add it to the month package. Startup Schwag will only print and distribute one t-shirt design for free each month (I figured they wouldnt do any). Or you can print your own shirts and they can ship a selected amount for free.
I plan on adding a few of my startups to the Startup Schwag bag and am excited to try the service. I recommend you look at the Startup Schwag site and read the blog.
