Comments on: Viral Marketing Works…If the Audience is Right http://www.startuphustle.com/2008/02/26/viral-marketing-worksif-the-audience-is-right/ Adventures in Marketing Internet Startups Fri, 21 Nov 2008 20:55:24 +0000 http://wordpress.org/?v=2.6 By: Nathan Schorr http://www.startuphustle.com/2008/02/26/viral-marketing-worksif-the-audience-is-right/#comment-4559 Nathan Schorr Mon, 03 Mar 2008 12:34:43 +0000 http://www.startuphustle.com/2008/02/26/viral-marketing-worksif-the-audience-is-right/#comment-4559 The only time i attempted viral marketing i used some of the points you wrote about, i would just like to add that i think the most important point that you give is that you should not try to "sell" the product or service to anyone but in fact just write them a "just wanted to let you know" type e-mail. Kudos for writing up the points because i was just never able to explain the essentials. Something that you left out is the time frame and a bit more data, did you count 50, 100 200 small blogs? Did you necessarily had to have a budget? Great writing! The only time i attempted viral marketing i used some of the points you wrote about, i would just like to add that i think the most important point that you give is that you should not try to “sell” the product or service to anyone but in fact just write them a “just wanted to let you know” type e-mail.
Kudos for writing up the points because i was just never able to explain the essentials.
Something that you left out is the time frame and a bit more data, did you count 50, 100 200 small blogs? Did you necessarily had to have a budget?

Great writing!

]]> By: Yasmine http://www.startuphustle.com/2008/02/26/viral-marketing-worksif-the-audience-is-right/#comment-4211 Yasmine Thu, 28 Feb 2008 16:06:27 +0000 http://www.startuphustle.com/2008/02/26/viral-marketing-worksif-the-audience-is-right/#comment-4211 Nice approach. The one thing I would argue with is that viral marketing and word of the mouth is not the same thing. Josh Kopelman wrote a great blog post about this - "a viral product is one where a consumer's basic usage of a site/product brings new users (and therefore additional utility) to the site/product." It sounds like your marketing approach DID go viral, nice work. Nice approach.

The one thing I would argue with is that viral marketing and word of the mouth is not the same thing. Josh Kopelman wrote a great blog post about this - “a viral product is one where a consumer’s basic usage of a site/product brings new users (and therefore additional utility) to the site/product.”

It sounds like your marketing approach DID go viral, nice work.

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