Comments on: Guerrilla Marketing + Lost and Found = Light Bulb http://www.startuphustle.com/2008/01/08/guerrilla-marketing-lost-and-found-light-blub/ Internet Business Strategy For The Startup and Small Business Owner Thu, 11 Mar 2010 14:21:02 +0000 http://wordpress.org/?v=2.6 By: Gabe http://www.startuphustle.com/2008/01/08/guerrilla-marketing-lost-and-found-light-blub/#comment-1281 Gabe Tue, 08 Jan 2008 19:46:37 +0000 http://www.startuphustle.com/2008/01/08/guerrilla-marketing-lost-and-found-light-blub/#comment-1281 Nice article indeed! And I have faith you would have thought of it before me if you worked where I work. It was one of those ideas immediately followed by a "duh, I should have thought of this weeks ago." Nice article indeed! And I have faith you would have thought of it before me if you worked where I work. It was one of those ideas immediately followed by a “duh, I should have thought of this weeks ago.”

]]> By: Jeff Gwynne http://www.startuphustle.com/2008/01/08/guerrilla-marketing-lost-and-found-light-blub/#comment-1247 Jeff Gwynne Tue, 08 Jan 2008 14:48:23 +0000 http://www.startuphustle.com/2008/01/08/guerrilla-marketing-lost-and-found-light-blub/#comment-1247 Tyler- Great article. I love guerrilla marketing. In the late 90s, early 00s, I was VP of marketing at a high tech start-up. At the time, there was a huge amount of competition in getting noticed. (They could have made a reality TV show about it.) One of the big things was awards given out at trade shows, which, most of the time, had nothing to do with the merits of the products or services under consideration. At the first trade show that we were in an award competition, we handed out laminated cards (the size of a business card) promoting our company and solution. Then someone on the team decided to paste them in all the bathrooms (over all the "appliances"). After that, people starting saying "oh, you're the bathroom guys". Whatever - we won the award. Tyler-

Great article. I love guerrilla marketing. In the late 90s, early 00s, I was VP of marketing at a high tech start-up. At the time, there was a huge amount of competition in getting noticed. (They could have made a reality TV show about it.) One of the big things was awards given out at trade shows, which, most of the time, had nothing to do with the merits of the products or services under consideration.

At the first trade show that we were in an award competition, we handed out laminated cards (the size of a business card) promoting our company and solution. Then someone on the team decided to paste them in all the bathrooms (over all the “appliances”). After that, people starting saying “oh, you’re the bathroom guys”. Whatever - we won the award.

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