Comments on: Where Does Google Trends Data Come From? http://www.startuphustle.com/2007/12/17/where-does-google-trends-data-come-from/ Adventures in Marketing Internet Startups Fri, 21 Nov 2008 20:04:57 +0000 http://wordpress.org/?v=2.6 By: Ricky http://www.startuphustle.com/2007/12/17/where-does-google-trends-data-come-from/#comment-8857 Ricky Fri, 18 Apr 2008 05:43:45 +0000 http://www.startuphustle.com/2007/12/17/where-does-google-trends-data-come-from/#comment-8857 Impressions and Searches are 2 entirely different things, specially when it comes to Google. Google Adwords' Content Network and Search Network have more penetration in US as compared to India. More US people are clicking on AdSense ads and thus, you get more impressions thru Content network. And talking about Search Network of Adwords, Search Network of Google comprises not only Ads served on Google Search Engine, but many of its Search partners who depend on Google's Ad network for moneytization. So, you see.... Impressions and Searches are 2 entirely different things. Google tends to give you an estimate of searches via G Trends. And validating it on the grounds of above experiment is wrong. Impressions and Searches are 2 entirely different things, specially when it comes to Google.

Google Adwords’ Content Network and Search Network have more penetration in US as compared to India. More US people are clicking on AdSense ads and thus, you get more impressions thru Content network. And talking about Search Network of Adwords, Search Network of Google comprises not only Ads served on Google Search Engine, but many of its Search partners who depend on Google’s Ad network for moneytization.

So, you see…. Impressions and Searches are 2 entirely different things. Google tends to give you an estimate of searches via G Trends. And validating it on the grounds of above experiment is wrong.

]]> By: william http://www.startuphustle.com/2007/12/17/where-does-google-trends-data-come-from/#comment-510 william Thu, 20 Dec 2007 18:18:31 +0000 http://www.startuphustle.com/2007/12/17/where-does-google-trends-data-come-from/#comment-510 Are you sure you are comparing like with like? For example you will get different results depending on whether you use quotes in your google trends data: example: my keyword, "my keyword" - will show a much smaller trend for the one in quotes. in other words, quotes are more accurate. However, I notice a lot of disparity between what, say, wordtracker reports and what google trends reports - so I am also diggin around for answers.... Are you sure you are comparing like with like? For example you will get different results depending on whether you use quotes in your google trends data: example:
my keyword, “my keyword”

- will show a much smaller trend for the one in quotes.

in other words, quotes are more accurate.

However, I notice a lot of disparity between what, say, wordtracker reports and what google trends reports - so I am also diggin around for answers….

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