Adwords has provided some great news for startups looking to expand their CPC spend.
Many businesses pick the low hanging fruit in CPC and soon need to find new avenues to expand. I have tested the site-targeted option in Adwords with poor results. A site-targeted campaign (now called Placement-Targeted) is used to place an ad on a website in the adsense box and was based on a CPM model. For those of you who have not used it, CPM is a payment model based on impressions. You would pay $X.XX per 1,000 impressions. If you target sites with large traffic flow, the impressions and cost could add up quickly.
With the new Adwords CPC model for site placement, you only have to pay to get real traffic. I am still running tests to gauge if the cost per click is comparable to normal search ads. I will add an updated post with results compared to normal Google search ads.
