Keyword research can be tedious and time consuming but extremely important. You know all the traditional (free) keyword tools:
- Keyword Discovery (one of my favorite)
- Wordtracker
- Adwords External Keyword Tool
While I would like to argue that you have better things to do when launching a startup, keyword research is critical. The following tools represent keyword information in a more appealing way and will help expand your search for new keywords.
The first tool is called Quintura.
You insert the word you want to search and Quintura produces search results (powered by Yahoo XML) and a word cloud (on the left). The word cloud shows all keywords that are related to that term per search engine results.
Quintura is also great as a competitor keyword search tool. If you search the URL (ex. startuphustle) of a competitor, you will get a word cloud of terms that relate to that site. From the test I have run it is fairly accurate.
The next keyword tool is KartOO (below, Flash is needed to run this tool).
KartOO provides a list to the left of “Topics” which, much like Quintura’s word cloud, are keywords that expand the searched word beyond the common keyword tools. The main tool provides a “map” with related websites and keywords that are most like the searched words. KartOO is also a good tool for competitor research.
Hopefully these keyword tools will provide a little of entertainment in your startup marketing research.
