The group at SEOmoz are revamping their “Beginner’s Guide to Search Engine Optimization”. If you have not taken the time to better understand how the search engines (mainly Google, Yahoo, MSN and Ask) work, then it is time to start. The majority of you are working on internet startups or at the very least have a website for your B&R shop and the search engines control new customers picking you or a competitor. Rand has released the first two articles (I will continue to update this thread as new articles are released) :
- How Search Engines Operate
- How Search Engines Operate Continued
- Understanding the Visuals of the SERP’s
- How People Interact with Search Engine
- Why Search Engine Marketing is Necessary
- The Basics of Friendly Search Engine Design & Development
- Keyword Usage and Targeting
- Titles, Meta Data & URL Structures
- Canonical and Duplicate Versions of Content
- Rewriting, Server & Hosting Issues
- Keyword Research
- How Usability, User Experience and Content Affect Search Engine Rankings
- Growing Popularity & Links
I recommend grabbing the RSS feed and reading each article. It is a great source to start your SEO education.
