As of Saturday the 29th of September, Google Analytics has only been counting roughly 15% of my PPC (adwords) traffic. At the same time my direct traffic has doubled. I’m not positive that GA is counting “paid traffic” as “direct traffic” but I do know that all of the tracking scripts have not been changed during this time (I have auto-tagging enabled so that is not the issue for you GA experts).
Check your traffic statistics daily to find shifts in your traffic.
This is a common issue that all internet marketers need to be aware of. If these shifts go unnoticed, you could be making important business decisions on bad traffic data that you should have caught.
If anyone else is experiencing such an issue please let us know.
