Dont Bid on the Word ‘Keywords’

I know, I know…..who would do that? Apparently it is a growing problem that can be an expensive mistake.

It happens (most commonly) when you copy a keyword list from Excel or even Word and grad the header of the list called…..’Keywords’.

If you search the term ‘Keywords’ in Yahoo you will notice a few companies that have nothing to do with the term ‘Keywords’ and made a mistake.

It can be small but expensive mistake. Make sure you run through your keywords before you publish them live. Thanks to Bill Hartzer for noticing this PPC mistake.

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