Google Adwords recently released a new report called “Search Query Report”. This report will show you which search terms prompted your ad to show (an impression). The report gives you the complete statistics for that keyword (clicks, conversions ect.). Google provided this report so that advertisers could find new keywords to bid on. Being the PPC pro that I am (wink), the report did not find any new keywords that would be beneficial to my campaigns; it actually had the opposite effect.
The “Search Query Report” is better to find negative keywords, than new keywords to bid on.
Actually, to Googles credit, this is the best negative keywords tool that I have ever seen. Since the report is directly connected to your Adwords campaign, it will tell you exactly which keywords are wasting impressions and clicks (= $$$$$$$).
I’m sure the report works well for others that are looking to add more relevant keywords. In a time where Google is trying to make Adwords more relevant (read, raising ppc prices), it is nice to have a tool that can save you money and push your CTR up.
Let me know if this tactic worked for anyone else.
I just ran a search query report and found that for each ad group, it will show several search queries, and then it will lump a large number of their information together, saying ‘12 other unique queries’, or something to that effect.
Anyone have any idea how I can get this report with all of the information in it?
Comment by Jessica Hasenplaugh — August 15, 2007 @ 11:48 am
Google is known for only giving part of the information. They do the same thing on the content report.
Comment by The Hustle — August 15, 2007 @ 2:15 pm