As Yahoo has been following in Google’s search advertising footsteps, they have been falling further and further behind. The only way to catch Google is to be the first to market with innovative search ad technologies. Yahoo just released a new product called SmartAds….well, it is neither a new technology or the first to market in the search space, but they did beat Google.
SmartAds is the equivalent to behavioral marketing in the search arena. There are a few companies that already do this but they do not have Yahoo’s user base. This is good for small business advertisers because it is a very targeted technique and it should cost less than running ads on Adwords. We will have to wait to see if it is as effective.
