Google Analytics is a great tool (considering it is free) and has improved with the new user interface. The one area that it still lacks is the Site Overlay Tool. Site Overlay shows you how many clicks each link on a particular page is clicked how many lead to the goals you have setup. Frankly, I have not got Site Overlay to work correctly since Google implemented the new UI. It currently does not provide a number for every link on the page. When you are testing landing pages, it’s basically useless.
So, in search of an answer I came across CrazyEgg. All of my dreams have been answered. The UI on this tool is great and it has multiple ways to show the click data. The overlay is cleaner than GA, the list is just that, a list and the heat map that shows exactly where someone clicked on the page. Crazy egg is free up to 5000 visits per month and becomes a premium service from there.
CrazyEgg is highly recommended for landing page optimization testing. The free version should provide enough visits to test your pages and make improvements.
[...] wrote a post last week about using CrazyEgg to analyze landing page performance. Techcrunch broke the story that CrazyEgg has a new feature called “Confetti”. The [...]
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