Entrepreneur in Davos – The World Economic Forum

by tyler on 02/1/2012

Last week was the annual World Economic Forum in Davos, Switzerland. Matthew Prince, the CEO and co-founder of CloudFlare, found himself in the unfamiliar environment of major corporate and political figures at one of the most selective conferences in the world.

Prince documented his journal in Davos in a five article series for new SV blog PandoDaily. Matthew wrote about the long chance of being invited, the interesting dynamic of who wants to go to which party and rubbing shoulders with the world elite (even when you lost your bag and wear the same cloths for days). Overall a great look at the World Economic Forum from the perspective of an entrepreneur.

Here are the five articles Mr. Price wrote for PandoDaily, Tech Dispatches From Davos:

 

(Photo Credit: trendsupdates.com)

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Solar powered keyword?…Yes Please (Logitech Solar K750)

by tyler on 01/30/2012

I have always been a big fan of solar energy. It will be the main source of “green” power in the future, and you can quote me on that. Solar technology has some efficiencies to work out, but will get there in the next 50 years. Nuclear is ultimately messy and wind power is a nice complement but not as reliable in the needed capacity.

My old Mac keyword has been broken for years with some missing keys and I was ready to get a new one. Researching keyboards can be boring and the assumption was I would end up with the same old Apple made Mac keyboard. I usually start most product searches on Amazon and came across the Logitech Solar K750 for Mac. At first I was skeptical. A “solar” keyboard that was going to sit on my desk and run out of power after I used it for an hour? No thanks.

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Google’s Search plus Your World (SPYW) is getting messy

by tyler on 01/26/2012

When a new feature is launched, especially in the search world, I hold off on writing about till I get some time to play with it. Google launches the Search plus Your World (SPYW) feature which allows you to see sites in the organic search results that are more aligned with Google+ and your friends recommendations. Pages that have been +1′ed will show higher and when searching individuals or brands their Google+ profile will display first (in most cases). The “Don’t be Evil” Google did have the common sense to give searches an option to toggle (see image above) between the personalized results and the universal results that you are used to viewing. Then Google went evil and decided to default to the  SPYW option when you are logged into a Google account. Lame.

Originally, I was going to write about how I could see this move by Google to both compete on the social front and help push a few more clicks to the paid search results. The reason, organic results are going to be pulling in results that I probably already have an idea about and seem less relevant. Most pages that are +1′ed and will rank higher in the SERPs are blog posts or popular web services that my friends on Google+ use, and therefore I have usually heard of or already know intimately. Thereby turning to the paid results for “relevant” answers, or so searchers hope.

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Amazon site redesign rolling out?

by tyler on 01/21/2012

Amazon announced a site redesign at the beginning of September but there has not been much since then. I recently started seeing the new Amazon site design (do you?)  on my work computer, but co-workers were not seeing the same. It has been back and forth at home, some days I see it, and others I don’t.

The Amazon site has not seen a full redesign in years. Over that time, as Amazon sells more and more goods, the site has become rather cluttered and there is a ton of content to absorb. The first time I read about Amazon’s site design was in Steve Krug’s popular book, Don’t Make Me Think: A Common Sense Approach to Web Usability. The book referenced designs from the late 90′s where Amazon was one of the first sites to use tabs. Amazon has since moved on from the tabs but is this redesign in the right direction?

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Finally, a marketplace to sell mobile apps, Apptopia

by tyler on 01/17/2012

apptopia logoSelling a mobile app (iphone or android) can be a real pain. Over the years I have entertained the idea of selling the first app I came up with in 2008, a soccer app called iSoccer. Apple purposely makes it difficult to transfer ownership of an app from one entity (whether it be an individual or a company) to another. One common solution is for the seller to remove the app from the app store and the buyer resubmits the app under their account. The issue here is certain tracking and relationships are severed when the app jumps accounts. It is the equivalent of buying a house (the app) in a neighborhood (the App Store) but you have to tear the house down and rebuild it down the street. The other option is selling the whole iTunes Connect account, I never felt completely comfortable with that. Then I came across Apptopia.

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Paper book or e-reader?

by tyler on 01/9/2012

e-reader vs books

When reading there are few things better than holding a physical book. I read the occasional magazine and was never a huge fan of newspapers but a (hardback) book is by far my favorite. Up to this point I have held off the urge to try an e-reader, or specifically a Nook or Kindle. When I travel I default to reading magazines because I don’t want to lug a book in my bag. For example, I am currently reading the Steve Jobs biography and it is over 600 pages. The weight isn’t as much as an issues as is the thickness with all the other crap I have to bring. I also like the idea that when I am reading around the house my children see that I am reading a physical book and not a device. This has has been reinforced as my son (almost 3 years old) will grab one of his books and sit down next to me and “read” as well. I am  however starting to get pulled toward the direction of an e-reader because I have really started increasing the amount of time I am reading, the ease of having it when I travel and just out of pure tech curiosity.

If one were to buy an “e-reader”, which is best?

This decision breaks down into two different segments. The first being a classic e-reader with e-ink that is most like a book, or the new tablets that can double as a reader. In this case that would be a Kindle Fire, or Nook Tablet and even an iPad. I already own an iPad 2 but my children have adopted the device and I don’t see it as often. The second decision point is which brand, Kindle or Nook?

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Does Google really need to buy links?

by tyler on 01/5/2012

The SEO community got all worked up this week when SEO Book and Search Engine Land reported that an advertising campaign by Google for their Chrome browser included links without no follow tags. The assumption was Google is buying links, which is a big no-no, per Google’s webmaster guidelines.

google paid links

The image above shows a link with the anchor text of “Google Chrome” from one of the paid posts. Google responded to the accusations by claiming that they were buying video advertisements (there is a video lower on the page reference above), and the article that was created had the questionable links added by the authors of the posts. The pages included “This post is sponsored by Google”.

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Google miscalculated keyword (not provided)?

by tyler on 12/7/2011

In mid-October Google announced that all searches conducted while a user is logged into their account will be secured with SSL encryption. Technically not a big deal, till Google mentioned that all organic searches would not pass keyword data to Google Analytics. Instead, GA would show (not provided) in the keyword column. While this extremely valuable information would now be hidden, Google said that it should only be about 10% of the total keyword volume. Lets see how close to 10% we are.

google keyword not provided

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Forget the iPad, MacBook Air is the perfect mobile device

by tyler on 11/29/2011

I bought my first laptop shortly after I graduated from college. The problem was I missed the point of a laptop. My first laptop was what they called a “desktop replacement” which meant it had the power and memory of a desktop and weighed about as much but with a flip up screen. This was at a time when the desktop was the norm and years before tablets.

Realizing the error in my ways, I went the opposite direction, bought another Dell, but this time one with a 12-inch screen. Super mobile and short battery life. There wasn’t really a need for a laptop at this time in my career (as my job provided one), and I always had a desktop around but I liked the idea of a laptop. The mobility was great, but when I got my first job at a startup and my laptop became my main work computer, the 12 inch screen was killing me. A monitor was provided but the software was not super excited with the addition of an external monitor and the system was slow. It was time for a change.

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